Warning: I wrote this article in March 2012. I do not regularly check on the substance of this article to verify that it is still accurate.
I think an attorney that buys a listing in the FindLaw Lawyer Directory and has their listing link to the attorney’s website may cause their site to be negatively impacted in the search results. This is because Google’s guidelines do not allow a website to sell links that pass PageRank. I do not recommend that, if an attorney pays to be listed in Findlaw’s lawyer directory, attorneys include a link to their site in the directory. Google says: